History of Oldtown

1. 2 Brief clarification of the company’s history The OldTown White Coffee, OTWC (Chinese: ) is the largestâ kopitiamâ restaurantâ chain in Malaysia. Its fundamental home office is in Ipoh, Perak, Malaysia. Set up in 1999, the prime supporters and Executive Director, Mr. Goh Ching Mun and Mr. Tan Say Yap are the consolidation of White Cafe and give quality white espresso to Malaysian families and the nourishment administrations industry. It makes moment drink blends and items, notwithstanding working more than 180 bistro outlets all through Malaysia and the region.With over 10 years of involvement with the espresso refreshment industry, both of prime supporters were instrumental in the development of the Oldtown Group of organizations. Next, Mr. Lee Siew Heng, Group of Managing Director who assumed a critical job in executing the general vision, system and improvement of the Oldtown Group is the one of help them to joining Oldtown Group. In 1999, they effecti vely to market the moment 3-in-1 espresso blend under the â€Å"OLDTOWN† brand name for the retail sector.By end of 2009 October, the â€Å"OLDTOWN† 3-in-1 moment espresso blend was sold in roughly 1,348 retail outlets across the nation in Malaysia, around 550 retail outlets in Singapore and around 2,100 retail outlet in Hong Kong. In 2000, the â€Å"OLDTOWN† brand of 3-in-1 moment espresso blend is the primary fare to Singapore. In 2001, White Cafe promoting initiated activities as the showcasing arm for the Group’s drink items. During that year, the product offering is extended and incorporates various varieties of the moment espresso mix.In expansion, moment espresso blend has likewise extended fare to Hong Kong markets. In year 2002, White Cafe acquired a HALAL affirmation from the Islamic Religious Department of Perak for the Group’s refreshments. This is the piece of OLDTOWN Group’s expectations, which is to deliver the drinks as per t he Islamic law. Around the same time, OLDTOWN Group’s have effectively extended to across the country retail conveyance of 3-in-1 moment espresso blend to cover East and West Malaysia through significant hypermarkets and supermarkets.In 2003, OLDTOWN Group’s have additionally effectively popularized the new mix of 3-in-1 moment milk tea for the retail showcase under the â€Å"OLDTOWN† brand name. Taking into account extending OLDTOWN producing exercises, OLDTOWN Group’s consolidated Gongga Food in 2003 and started activities in 2004 assembling cooked espresso powder for the street administrations part utilizing the Group’s restrictive bean broiling process. OLDTOWN Group’s likewise disseminated the cooked espresso powder to customary bistros in Ipoh and different states in Malaysia.In expansion to the nourishment administrations area, simmered espresso powder is additionally showcased to the retail division under the â€Å"NANYANG† br and. In 2004, it likewise further entered the fare markets for 3-in-1 moment espresso to cover the United States, Canada and United Kingdom and in this manner in 2005, Taiwan and Indonesia. In 2005, OLDTOWN Group’s extended vertically into the nourishment administrations area by opening a chain of bistro outlets dependent on the conventional Ipoh coffeehouse setting and atmosphere under the â€Å"OLTOWN WHITE COFFEE† brand name.This is a piece of the Group’s system of underwriting and strengthening on the â€Å"OLDTOWN WHITE COFFEE† brand in the nourishment administrations industry. Around the same time, Kopitiam Asian Pacific started tasks in the authorizing, gracefully of nourishment, drinks and other thing, and arrangement of the executives administrations to â€Å"OLDTOWN WHITE COFFEE† bistro outlet. Since the opening of the first â€Å"OLDTOWN WHITE COFFEE† bistro outlet in Ipoh in 2005, the chain of bistro outlets have extended to arri ve at 137 bistro outlets in Malaysia and Singapore as at 31 October 2009. This included completely and in part claimed, and diversified bistro outlets.In 2005 and 2006, OLDTOWN Group’s has built up the auxiliaries to be specific as Old Town Kopitiam, Old Town Kopitam Butterworth, Old Town Kopitiam Kuala Lumpur, Old Town Kopitiam Cheras, Conneczone to concentrate on working bistro outlets in various zones and states inside Malaysia. To help the bistro outlet business activities, their set up the accompanying auxiliaries as focal nourishment preparing focuses between year 2005 and 2007:  ·Ã‚       Emperor’s Kitchen initiated tasks in 2005;  ·Ã‚       Esquire Chef started activities in 2007;        Dynasty Confectionery initiated activities in 2007. In 2005, Gongga Food’s business exercises additionally extended to take into account the acquirement of nourishment things for â€Å"OLDTOWN WHITE COFFEE† bistro outlets. Around the same time, Gongga Food likewise acquired a HALAL accreditation from the Islamic Religious Department of Perak for the creation of its cooked espresso powder. Moreover, OLDTOWN Group’s has gotten a HACCP affirmation from BM TRADE Certification Ltd for the preparing and assembling of refreshment roducts. In 2006, the organization additionally extended the item fare to Japan and China markets. Around the same time, the organization joined Dynasty Kitchen as a circulation community, which initiated activities in 2007. During this year, group’s organization additionally joined Oldtown Berhad, which will concentrate on venture holding and arrangement of the executives administrations compliant with its posting on the Main Market of Bursa Securities. Therefore the OLDTOWN Group’s additionally began sending out to Thailand and Philippines.In perspective on group’s organization intends to grow more bistro outlet business activity to Singapore, OLDTOWN organization likewise consolidated Oldtown Singapore in 2007 to give the executives administrations, gracefully of nourishment and drink things to bistro outlets in Singapore. OTK Singapore initiated tasks in 2008 with the dispatch of the first â€Å"OLDTOWN WHITE COFFEE† bistro outlet in Singapore. In 2008, the organization of Dynasty Confectionery and Esquire Chef got HALAL affirmations from the Islamic Religious Department of Perak for the handling of different foods.On other nourishment preparing auxiliary, Emperor’s Kitchen got HALAL confirmation from the IFRC ASIA. To additionally insist, OLDTOWN Group’s adherence to global sanitation standard and White Cafe accomplished ISO 22000:2005 accreditation and ISO 9001:2000 from BM TRADA Certification in 2008 notwithstanding GMP confirmation by the Department of Public Health, Ministry of Health Malaysia around the same time. Inside 2008, OLDTOWN Group’s has extended the product offerings to remember 3-for 1 moment espresso blend in with stick sugar.In 2009, Gongga Food got a HACCP accreditation from BM TRADA Certification Ltd for the creation of simmered espresso powder. OldTown White Coffee currently sends out its moment refreshment blends to in excess of 10 nations worldwide and plans to grow its bistro outlet organize in the area. The gathering has a broad chain of bistros in Malaysia by means of 194 outlets as of end Nov 2011, and furthermore works a couple of outlets that are open all day, every day in specific territories. This count incorporates completely and in part claimed outlets, establishment outlets and authorized outlets.